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Creating a Minimum Viable Product (MVP) is a great way to test the waters and gauge the success of an app idea before committing too much time and resources to it. However, it’s important to avoid making common mistakes that can derail the development process. Here are some of the pitfalls to be aware of when planning your MVP.

Mistakes to Avoid When Planning your Minimum Viable Product

AI is changing how we build products, but it’s not replacing developers. Verticode CTO Sam Crosher shares why human expertise still matters and how AI fits into modern MVP development.

AI is transforming product development. There’s no denying it. 

At Verticode, we’ve embraced AI to speed up how we build Minimum Viable Products (MVPs), using it alongside our own boilerplates and the expertise of our developers to deliver high-quality results faster than ever.

But despite the hype, AI isn’t a replacement for developers, and it’s not even close yet.


Why AI Is Changing Product Development - But Isn’t Replacing Developers (Yet)

We’re excited to introduce Verticode – The MVP Studio. This isn’t just a new title; it’s a reflection of our mission to help founders launch fast, validate ideas, and grow. With a hands-on, collaborative approach and ongoing partnerships beyond launch, we’re here to build MVPs that make a difference in 2025 and beyond.

We’re excited to announce that Verticode is taking a bold step forward in how we position ourselves to the world. We are now Verticode – The MVP Studio.

Introducing Verticode: The MVP Studio

What Are PWAs?
Progressive Web Apps (PWAs) are websites that look and function like mobile apps, offering a combination of web and mobile experiences. Unlike native apps, PWAs do not require downloads or app store installation. Users can access them through a browser, ensuring a fast and seamless experience.


What is a PWA? Progressive Web Apps for New Founders

Learn essential terminology like front end, back end, UI, UX, and more to navigate the process of building your MVP. This quick guide will help you communicate effectively and make informed decisions as you launch your product.

Building your Minimum Viable Product (MVP) is an exciting step, but it’s also full of technical jargon that can be overwhelming if you’re new to the process. To help you communicate effectively and understand the key elements of your project, here’s a quick guide to some essential terms.

Essential Terminology You Should Know Before Launching Your MVP

Explore the best strategies for launching AI-based Minimum Viable Products (MVPs). Learn how tech startups can leverage AI to gain a competitive edge, attract investors, and create impactful solutions. Discover key steps, from defining the problem and choosing the right AI models to iterative development and user feedback. Partner with experts like Verticode to streamline the process and ensure a successful AI MVP launch.

Artificial intelligence (AI) has developed a reputation as being a true propeller for every industry. AI robots let surgeons perform more intricate procedures, AI algorithms help shield the finance industry against fraud and risk, and AI has enhanced the customer experience to new heights in retail and ecommerce.

For tech startups who don’t want to lag behind, AI represents a huge opportunity to gain a competitive edge. However, integrating AI into minimum viable products (MVPs) can feel like venturing into uncharted territory in various ways. So, how can founders leverage AI the right way to put together a successful MVP?


Best Strategies for Launching AI-Based Minimum Viable Products

Let’s look at Zappos, the online shoe retailer.

Example of a Minimum Viable Product (MVP) - Zappos

Explore the origins of iconic companies like Airbnb, Amazon, and Instagram, tracing their evolution from minimal viable products (MVPs) to industry giants. Learn how innovative MVP strategies propelled these startups to success and transformed entire industries.

The prospect of any new business venture is both exciting and risky. You might feel like you’re ready to release the most innovative product on the market, but will it ultimately resonate with your target audience? This uncertainty is why Minimum Viable Products (MVPs) exist – they allow startups to test the waters with their business ideas before making the jump. And they’ve certainly proven their worth in the market.
Let’s dive into some of the most inspiring MVP examples that have shaped industries and redefined the way we approach product development. 

The Ultimate List - 22 Best Minimum Viable Product (MVP) Examples

This article outlines what a minimum viable product is and why they're important in the startup landscape.

Are you a budding entrepreneur with a game-changing idea but limited resources? Or perhaps you're a seasoned founder looking to validate a new concept swiftly without breaking the bank. In either case, the concept of a Minimum Viable Product (MVP) could be your secret weapon in navigating the competitive landscape of startup entrepreneurship. Take, for instance, the early days of Airbnb. When founders Brian Chesky and Joe Gebbia launched their platform, they started with a simple website showcasing photos of their own apartment. This basic MVP allowed them to validate their idea of offering accommodations to travelers, gather feedback, and iterate rapidly, ultimately paving the way for Airbnb's phenomenal success.

What is a Minimum Viable Product?

This article gives non-technical founders a step-by-step guide to developing their Minimum Viable Product. 

Turning your groundbreaking idea into a reality is an exciting journey, especially for new founders navigating the world of tech innovation. At Verticode, we understand that not every founder is a tech expert, and that's why we've crafted this step-by-step guide to help you successfully navigate the development of your Minimum Viable Product (MVP).

The Roadmap to MVP Success: A Step-by-Step Guide for Founders

Let’s discuss MVPs. A Minimum Viable Product, which we will refer to going forward as an MVP, is a statement of the smallest possible features that will work in solving the core of the customer problem AND will show the value of the product. Put another way, it’s the simplest, easiest, fastest, least expensive way of creating a solution to address a customer problem. Creating an MVP minimises time and cost of development by getting your product in the hands of early adopters sooner. Doing this maximizes customer learning the fastest way possible, by answering the biggest questions first. In doing this, you get to test risky assumptions and learn what does and doesn’t matter to the customer. Some Keys to Success while going through this process include: 

Key Considerations when Building your MVP

This article delves into leveraging a well-defined MVP for startup success! Discover its value, crafting tips, and why it's your key to early triumph. 

Discover why a streamlined MVP is pivotal for startup triumph. Explore how a well-defined Minimum Viable Product accelerates validation, minimizes costs, and speeds market entry.

The Importance of a Well-Defined MVP for Your Startup

This article delves into why speed matters in Minimum Viable Product development and explores the consequential benefits of expedited entry to market.

In today's dynamic entrepreneurial landscape, the ability to transform an idea into a tangible product often defines success. For budding founders, launching an MVP (Minimum Viable Product) swiftly can make or break their journey. In this article we’ll delve into why speed matters in MVP development and explore the consequential benefits of expedited entry to market.

The Need for Speed in MVP Development

Vixba is the new tool for founders to prototype their mobile ideas without needing technical or designer expertise. Unlike no-code or low-code solutions, Vixba uses Artificial Intelligence to generate content which illustrates the functionality and aims of the app while also creating unique source code for the products which are built. This means that founders can own all of the intellectual property for the protoype and can take the code to their CTO or a freelance developer to continue developing. Vixba has launched in a free BETA at vixba.com

Verticode Launches Vixba (BETA)

Although you may have a vision of your product in your mind. Be careful, it is always better to build a Minimum Viable Product (MVP) before diving in with full functionality.

The Stages of Product Validation

When ideating a business concept, there are always assumptions made about customer desires and customer behaviours. It's important to address these assumptions at the MVP stage by creating questions to test them and highlighting the risks of these assumptions.

Questions and Risks to Address with your MVP

Let’s start with an example business that all of us will understand — starting a restaurant. What do people starting a restaurant typically do? They take their dream of opening a restaurant, let’s say it’s a pizza- taco-sushi fusion restaurant, find an available location and sign a lease, putting money down on the first few months of rent and a security deposit. Then they put more money into designing the interior of the restaurant to create the right ambiance, they buy all the necessary equipment, determine the menu, establish supplier relationships, hire staff, put money into marketing and then finally have a big launch. But how do you know this is the best location and that people actually want a pizza with sushi in it, eaten like a taco?

Example of a Minimum Viable Product (MVP) - Restaurant

Although their offerings are now packed with functionality and pushing the boundaries in their industries, most successful startups, scaleups and unicorns started with a simple MVP. Here we look at 3 great examples of the MVP process; Airbnb, 99Designs and Rent the Runway.

Famous Examples of Minimum Viable Products (MVPs)

We all use Airbnb these days. And if we don't use it, we've definitely heard of it. And if we havent't heard of it, it would be strange to find yourself on a blog post specifically about the Airbnb Minimum Viable Product (MVP). The point is, as with many huge businesses, Airbnb hasn't always been a household name and at the beginning the founding team had to hustle and scrap the same way as any other early stage founders.

The Airbnb MVP: AirBed & Breakfast

In his book The Lean Startup, Eric Ries positions Leap of Faith assumptions as the most important assumptions but, at the same time, also the riskiest assumptions. Assumptions make up a key part of the concept ideation phase of building a startup. In particular, assumptions are the core driver of the Build Measure Learn cycle which is the mechanism that allows founders to go from a basic idea to a developed functionality structure using customer feedback. In this blog, we'll explore why Leap of Faith assumptions are so important, past examples of them and how you can validate them.

Focussing on your Leap of Faith Assumptions

Often, when we have produced a business idea, we have the urge to build the full product with every single feature so that we can "wow" our customers right from day 1. In this blog post, we'll explore why this is a dangerous and utlimately inefficient way to take your business or product to market. Much of the sentiment here is drawn from champions of the startup movement such as Eric Ries, author of The Lean Startup, who developed the Build-Measure-Learn cycle for product development.

The Importance of Building with Lean Startup Principles

in the book “The Lean Startup,” author Eric Ries explains that the Build-Measure-Learn Feedback Loop is a framework that can help you determine the right product to build, and validate that you are on the right track with the MVPs you create. In using the framework, the goal is to go through each stage as fast as possible. Think of the process of building the right product as a series of Sprints, not a Marathon. Besides being used to create a new product, this framework can be used to optimize existing products or processes (more applicable after you have reached Product/Market fit after the Customer Validation Stage). You will also see its parallels’ to the Hypothesis-Experiment- Results-Action model you are using for measured testing.

The Build-Measure-Learn Feedback Loop

Let’s take a closer look at Testing & Measuring your MVPs.

Testing your Minimum Viable Product (MVP)

In the process of product or service development, founders often have an image or structure in their head of how customers will interact with their offering. It can be dangerous to make presumptions about the customer sentiments and behaviours because, in reality, no founder can be completely sure when predicting user preferences and demands. This is why, during the Minimum Viable Product (MVP) phase, it is so important to diligently listen to customer feedback and make sure that this feedback guides the future product or service roadmap. If, when running an MVP, the customer feedback is coherent in the demand for an offering different to the current functionality, it may be necessary to pivot to provide value to your target market. It’s worth noting that Pivots are normal and, in most cases, necessary for successful businesses!

The Power of the Pivot

A common misunderstanding when planning and building a software MVP is that the look, feel, and functionality doesn't matter. This couldn't be more wrong - MVPs need to be built quickly but you're not going to get the critial feedback you need if users won't use your product!
Let's explore why it's important your MVP looks high quality, and functions as users would expect...

The Dangers of a Low Quality & Low Functionality Software MVP

As an entrepreneur, you know that launching your Minimum Viable Product (MVP) is a key milestone in the development of your business. You’ve put in the hard work to create a prototype or mockup of your app, and now you’re ready to get some early customers to test it out. But how do you go about getting those first few users? Here are some of the best ways to get early customers for your MVP.

The Best Ways to Get Early Customers For Your Minimum Viable Product (MVP)

Launching a successful app requires a lot of planning and preparation. Before you can get to the point where you can launch your app, you need to create a Minimum Viable Product (MVP). Your MVP should be a simplified version of the full app that you plan to launch, and it should contain the core features that will be included in the final product. However, it can be difficult to know when your MVP is too complicated. Here are some signs that your MVP may be too complicated:


How to Tell if your Minimum Viable Product is too Complicated

The Minimum Viable Product (MVP) is a concept that has been gaining traction in the tech world. It is a product with just enough features to satisfy early customers and provide feedback for future product development. The goal of an MVP is to quickly and efficiently test a product idea with the least amount of resources. Therefore, it is important to ensure that the MVP is truly minimal and not overcomplicated.


Why You Need to Ensure your MVP is Truly Minimal

In the world of product development, the concept of a Minimum Viable Product (MVP) is becoming increasingly popular. This is a product that has the basic features and functionality that can be used to test the market and, if successful, can be further developed. But does your product really need an MVP? Let’s explore the concept and see if it’s right for you.

Does Your Product Need a Minimum Viable Product?

Creating a successful Minimum Viable Product (MVP) is essential for any app developer. An MVP is a minimised version of an app that is used to test the market and gain feedback from users. It is the first step in the development process and is crucial for the success of the app. In this blog post, we will discuss the main foundations of a successful MVP.

The Main Foundations of a Successful Minimum Viable Product

When you’re launching a new product or service, you want to ensure that it’s as successful as possible. One of the best ways to do this is to use an MVP (Minimum Viable Product) to test the market and get user feedback. In this article, we’ll discuss how using an MVP can help grow your product.

How the Use of an MVP Can Help Your Product’s Long-Term Growth

When developing a new app, software, or product, it’s important to track and evaluate the success of your Minimum Viable Product (MVP) before investing more resources into the project. To measure the success of your MVP, there are several key metrics you should track and evaluate. These metrics will help you determine whether or not your MVP is worth investing in further.

Measuring MVP Success: Key Metrics to Track and Evaluate Performance

When it comes to software development, the concept of an MVP (Minimum Viable Product) is often misunderstood. Many entrepreneurs and developers have questions about what an MVP is, how to create one, and how to use it to test their software. In this blog post, we’ll answer some of the most common questions about software MVPs.

Common Questions About Software MVPs

Mistakes to Avoid When Planning your Minimum Viable ProductCade Taylor, Business Analyst @ Verticode
July 6, 2023, 2 min read

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Mistakes to Avoid When Planning your Minimum Viable ProductCade Taylor, Business Analyst @ VerticodeJuly 6, 2023, 2 min read

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Mistakes to Avoid When Planning your Minimum Viable ProductCade Taylor, Business Analyst @ Verticode
July 6, 2023, 2 min read