Boomerang®: Helping Lost Items Find Their Way Home

Overview

Losing your favourite jacket or a set of keys is frustrating - and more common than we'd like to admit. That's where Boomerang® comes in.

Boomerang® is a forward-thinking platform tackling the problem of personal item loss with a simple but powerful solution: smart nametags that help reunite owners with their lost belongings. More than just a convenient tool, Boomerang®'s mission taps into sustainability by reducing the waste caused by replacing lost items, making it a perfect example of climate tech in action.

With a first-mover opportunity in this space, Boomerang® needed to move fast. Their goal? Get a Minimum Viable Product (MVP) live quickly, test consumer interest, and build a scalable foundation for future growth — all without breaking the bank.

That's where Verticode came in.

Why Boomerang® Chose Verticode

Boomerang®'s founder knew that speed was critical but wasn't willing to compromise on quality. They needed an MVP that wasn't just functional but polished enough to make a strong first impression with early users.

Verticode stood out for our ability to balance speed and quality - getting a platform live in just two weeks while ensuring it could scale with Boomerang®'s future ambitions.

The Build: A 2-Week Sprint to Launch

The Verticode team hit the ground running, collaborating closely with Boomerang® to bring their vision to life. We built a sleek, user-friendly platform that makes it easy for people to tag their belongings and connect with finders if something goes missing.

From the outset, the focus was on creating a digital experience that felt seamless — no clunky forms, no awkward workflows. Just a straightforward solution that users could trust to get their lost items back.

We delivered the platform, complete with a custom dashboard and secure login system, in just two weeks, enabling Boomerang® to start gathering real-world feedback from users.

The Results: Early Traction and a Clear Path Forward

Since launch, Boomerang® has already seen early traction with users embracing the platform's ease of use. The product has successfully facilitated the return of lost items, contributing to their broader sustainability goals.

Their target? To tag and help reunite 100,000 lost items — a mission well underway thanks to the strong foundation laid by their MVP.

While there have been challenges along the way (manufacturing timelines for physical tags being one), Boomerang® credits Verticode's speed and adaptability as key factors in keeping the project on track.

What the Founder Says

"High quality team and output. I found their eye for detail super impressive and they really embraced the vision I had and made it better than I thought possible. Would strongly recommend the team for developing your own MVP projects."

Charlie Braham, Boomerang® Founder (2023)

Why This Matters

Boomerang®'s story shows how powerful an MVP can be in testing a concept and getting early validation without over-investing in unnecessary features. By focusing on delivering a core product quickly, they were able to start building a real-world impact sooner — which is what every founder should aim for.

Ready to bring your idea to life? Let's make it happen.