
Compawnion: Tackling Dog Behavioural Challenges with Tech-Driven Training
Compawnion is an innovative dog training app designed to address behavioral issues in dogs, such as aggression and reactivity.
š Industry: Pet Services
ā° Timeline: 1-week build
š Location: United Kingdom
Overview
When it comes to dog training, the stakes are high - especially for owners dealing with aggression or reactivity. Compawnion set out to change that.
By combining traditional training methods with modern technology, Compawnionās mission is to help pet owners build stronger bonds with their dogs while addressing behavioural issues more effectively. But to make their vision a reality, they needed a fast, reliable way to test whether tech and data tracking could truly make a difference in dog training outcomes.
Thatās where Verticode came in.
The Brief: Hypothesis Testing Meets Real-World Validation
Compawnion approached Verticode with two clear goals:
1ļøā£ Hypothesis Testing: Could a tech solution improve dog training efficiency?
2ļøā£ User Validation: Would pet owners engage with the app and find it valuable enough to stick around?
With these objectives in mind, Verticode focused on building a Minimum Viable Product (MVP) that would allow Compawnion to test their hypothesis and gather valuable feedback from early users.
Time was of the essence - launching quickly meant Compawnion could capture early insights and refine the product based on real user behaviour.
The Build: A Tech-First Approach to Dog Training
In just one week, Verticode delivered a sleek, functional MVP that allowed users to track their dogās progress, log behavioural patterns, and receive personalised training insights.
The platform was designed to be simple and intuitive, removing barriers for users who may be new to tech-driven solutions.
From initial consultations to launch day, the collaboration between Verticode and Compawnion felt more like a partnership ā with both teams working together to fine-tune the product and ensure it met the needs of both pet owners and trainers.
As the founder noted:
"Verticode efficiently developed the MVP, allowing us to enter the market quickly and start gathering feedback right away."
Results: Early Validation and Active Users
The results from Compawnionās pilot test were a strong validation of their initial hypothesis:
š 87% of pilot participants confirmed that using the app improved their dog training outcomes.
š¾ A significant portion of pilot users transitioned into active app users, validating the product's potential for long-term engagement.
For a tech-driven dog training app, these early numbers speak volumes. By focusing on real-world validation, Compawnion has laid a solid foundation for future iterations of the app and potential expansion into wider markets.
What Stood Out: Speed and Support
Compawnionās founders highlighted two key aspects of their experience with Verticode:
š§ Delivery Speed: The MVP was built and launched in just a week, allowing Compawnion to start testing their concept immediately.
š¬ Customer Service: Verticodeās team provided prompt, responsive support throughout the process, ensuring the project ran smoothly from start to finish.
"Verticodeās customer service stood out. Their responsiveness and support played a crucial role in the success of our project."
The Future: From Pilot to Full Rollout
With a successful MVP launch under their belt, Compawnion is now focused on expanding their user base and introducing new features to enhance the appās functionality.
As they continue to refine their product, the core insight remains: Technology can play a transformative role in improving dog behaviour and strengthening the human-animal bond.
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