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As an entrepreneur, you know that launching your Minimum Viable Product (MVP) is a key milestone in the development of your business. You’ve put in the hard work to create a prototype or mockup of your app, and now you’re ready to get some early customers to test it out. But how do you go about getting those first few users? Here are some of the best ways to get early customers for your MVP.

Verticode Launches Vixba (BETA). Vixba is the new tool for founders to prototype their mobile ideas without needing technical or designer expertise. Unlike no-code or low-code solutions, Vixba uses Artificial Intelligence to generate content which illustrates the functionality and aims of the app while also creating unique source code for the products which are built. This means that founders can own all of the intellectual property for the protoype and can take the code to their CTO or a freelance developer to continue developing. Vixba has launched in a free BETA at vixba.com

A common misunderstanding when planning and building a software MVP is that the look, feel, and functionality doesn't matter. This couldn't be more wrong - MVPs need to be built quickly but you're not going to get the critical feedback you need if users won't use your product! Let's explore why it's important your MVP looks high quality, and functions as users would expect...

In the process of product or service development, founders often have an image or structure in their head of how customers will interact with their offering. It can be dangerous to make presumptions about the customer sentiments and behaviours because, in reality, no founder can be completely sure when predicting user preferences and demands. This is why, during the Minimum Viable Product (MVP) phase, it is so important to diligently listen to customer feedback and make sure that this feedback guides the future product or service roadmap. If, when running an MVP, the customer feedback is coherent in the demand for an offering different to the current functionality, it may be necessary to pivot to provide value to your target market. It’s worth noting that Pivots are normal and, in most cases, necessary for successful businesses!

We all use Airbnb these days. And if we don't use it, we've definitely heard of it. And if we havent't heard of it, it would be strange to find yourself on a blog post specifically about the Airbnb Minimum Viable Product (MVP). The point is, as with many huge businesses, Airbnb hasn't always been a household name and at the beginning the founding team had to hustle and scrap the same way as any other early stage founders.

In his book The Lean Startup, Eric Ries positions Leap of Faith assumptions as the most important assumptions but, at the same time, also the riskiest assumptions.

In the book “The Lean Startup,” author Eric Ries explains that the Build-Measure-Learn Feedback Loop is a framework that can help you determine

Let’s start with an example business that all of us will understand — starting a restaurant.

When the Zappos founders started the company they had a huge looming question they needed to answer “Are people willing to buy shoes online?”

Although their offerings are now packed with functionality and pushing the boundaries in their industries, most successful startups, scaleups and unicorns started with a simple MVP.

Let’s take a closer look at Testing & Measuring your MVPs.

Often, when we have produced a business idea, we have the urge to build the full product with every single feature so that we can "wow" our customers right from day 1. I